Deseret Industries Facebook Page
Deseret Industries Facebook Page
Project Description
Deseret Industries is a thrift store with 40 locations throughout the Western United States. This effort focused on increasing engagement and audience reach on the store’s Facebook page through content strategy and Facebook advertising.
My Role – Digital Media Marketer
- Worked closely with creative directors and social media producers on strategy team
- Assisted with implementation of efforts like: influencer outreach, Friday find campaign, DIY posts and other content strategies
- Assisted with monitoring analytics and impact of both post boosts and Facebook ads
Success
- Over the course of approximately six months increased Facebook “likes” from 4,000 to more than 58,000
- Helped educate client on now focusing on engagement rather than only “likes” of the page.